Luxury retailer Kering announces new digital initiatives

27 November 2018 (Last Updated November 28th, 2018 16:44)

Global luxury group Kering has announced new initiatives to strengthen its omnichannel capabilities and further develop digital activities.

Luxury retailer Kering announces new digital initiatives
Kering manages a range of luxury brands such as Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and Brioni. Credit: Raysonho @ Open Grid Scheduler / Grid Engine.

Global luxury group Kering has announced new initiatives to strengthen its omnichannel capabilities and further develop digital activities.

As part of the new digital strategy, the company is planning to end it seven years collaboration with Italian online retailer Yoox Net-a-Porter (YNAP) Group by internalising e-commerce activities through its in-house technology and operations team.

The transition of the e-commerce activities to Kering will take place in the first half of 2020.

“The transition of the e-commerce activities to Kering will take place in the first half of 2020.”

Kering Houses e-commerce websites now offer various services, such as check availability, reserve in-store, make store appointment, pick-up in-store, return in-store, exchange in-store, and buy online in-store.

The company is working with Apple to introduce a suite of apps for its Houses’ in-store staff.

Initially, the company launched a store experience app enabling its in-store associates to access stock levels and offer personalised service to customers.

The app is currently available across most of the company’s three Couture & Leather Goods brands and is used by 6,500 sales associates globally.

Kering is also working on advanced technologies in collaboration with Apple to further enhance client experience on iOS devices.

In addition, the luxury goods firm assigned centralised teams in Europe and the US to address customers’ requests.

The company also unveiled WeChat mini programmes across all Kering Houses in a move to establish a close relationship with Chinese customers as well as offer social commerce experience.