1. Uncategorised
August 18, 2020

Fashion brand Madame announces launch of six new stores in India 

India-based fashion brand Madame has reportedly announced the launch of six new stores in the country.

India-based fashion brand Madame has reportedly announced the launch of six new stores in the country.  

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

The stores will open in tier-II cities in different Indian states, Lucknow, Himachal Pradesh, Haryana, Uttar Pradesh, Arunachal Pradesh, and Delhi (NCR). 

Madame executive director Akhil Jain was quoted by PTI as saying: “Women’s apparel has seen a growing demand in recent weeks, and Tier II city store walk-ins are at 60% pre-Covid levels.  

“We foresee demand to get better by October coming to almost 75% footfalls as of last year.”  

Madame has cut back on its expansion plans for this financial year (FY) due to the coronavirus pandemic. 

Additionally, it has modified its plans and will “open only seven new stores in FY21”. It originally planned to launch 22 to 25 stores. 

The retailer currently operates more than 150 stores in the country. 

Last month, Jain told PTI that the company is expecting a 40% reduction in business numbers. 

Jain added: “Our online sales have accelerated during the lockdown… We will also be investing more in online promotions in the run-up to the festive season.  

“While many others are contracting their marketing spends, we are redirecting a larger chunk of the budget towards digital. We are also coming up with an omnichannel to reach the customer when the customer is struggling to reach us.”

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.