Emirati fashion eyewear retailer MAGRABi has revealed plans to develop and upgrade its own-brand and Doctor M stores across the Middle East.

The company will invest Dh84m ($22.87m) to support its plans, which include opening 16 stores and renovating or expanding 25 outlets.

Its new stores will be located in luxury malls, shopping plazas and other major locations across 14 cities in Saudi Arabia, the United Arab Emirates (UAE), Qatar, Egypt and Kuwait.

The company will implement the investment plan over the course of the rest of this year.

MAGRABi Group CEO Amin Magrabi said: “This investment cements our position as the region’s leading optical retail brand, in both the high-end and mainstream segments.

“We look forward to continuing to reinvent the industry and providing our customers with a truly unique retail experience.”

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MAGRABi has so far opened stores in the UAE’s Dubai Hills Mall and Springs Souq, the Place Vendome Mall in Qatar, the Jeddah Park Mall and Imam Bukhari Street in Saudi Arabia, and Egypt’s Open Air Mall.

The company opened the first own-brand stores that are part of its expansion and renovation programme earlier this month.

The expansion is intended to strengthen its position as an optical retailer across the Middle East.

MAGRABi said that the launch of the Doctor M brand has allowed it to cover multiple segments, describing Doctor M as ‘agile and responsive to customer demands and market trends’.

MAGRABi currently operates a network of 142 stores and claims to be the only optical retailer operating across the entire Middle East region.

The retailer states that it strives to ‘push boundaries, empower employees and positively impact society’, including in the area of gender equality.

It opened the region’s first female-only staffed store in Al Hamra Mall in Riyadh, Saudi Arabia.