British multinational retailer Marks & Spencer (M&S) is set to open a new clothing-only store this autumn, aiming to attract a younger demographic.
The boutique-style shop will be located at London’s Battersea Power Station, a recently revitalised shopping destination, reported The Telegraph.
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This initiative marks a strategic shift for M&S, seeking to capitalise on the recent surge in fashion sales.
The store will offer a curated selection of women’s and menswear, as well as beauty products, and is part of a plan to establish more clothing-only locations across the country if the concept proves successful.
M&S chief executive Stuart Machin highlighted the new store as a venue to “showcase the best of M&S clothing and beauty at outstanding value.”
The upcoming Marks & Spencer stores, which will adopt a new, smaller format, are set to open this autumn.
These boutique-style shops will differ from the traditional M&S stores by being more compact and providing personalised styling advice.
The new store format will be named Marks & Spencer.
The decision to launch these stores follows a significant increase in the retailer’s clothing business sales, particularly among younger customers who have shown a keen interest in M&S’s lingerie and key wardrobe pieces like cashmere jumpers.
Since 1987, M&S has operated food-only stores, known for products like the viral Colin the Caterpillar cake and Percy Pigs sweets.
However, the company has also managed clothing-only stores in locations where building regulations have restricted food sales.
Last month, M&S reopened its Liverpool Street station mezzanine store in central London.
