British retailer Marks & Spencer (M&S) has introduced new scan and pay service ‘Mobile, Pay, Go’ in six London stores.
Mobile, Pay, Go is currently available in Edgware Road and Waterside (M&S’ Paddington headquarters) Simply Food store, where the company piloted the service over the summer.
M&S will expand the service to West Hampstead, Bankside, Canary Wharf and Stratford Westfield stores in the coming weeks.
Mobile, Pay, Go allows customers to pay for items through the M&S app by scanning products as they go and allows checkout with Apple Pay or any saved card on M&S.com account. Customers can also use the app to purchase lunch including a sandwich, crisps and a drink.
Marks & Spencer retail, operations and property director Sacha Berendji said: “Digitally enabled stores that offer a seamless customer experience are a crucial part of our transformation and our ambition to be a Digital First retailer.
“Our customers, especially those who come to us for lunch, are so busy, any tech that can speed up the shopping experience is a massive benefit to them.
“Crucially, it also means our brilliant colleagues are freed up to offer great service in other parts of the store, helping to improve the overall experience in the lunchtime rush. We’re moving with pace and we can’t wait to hear what our customers think.”
The service is developed as part of an initial collaboration with The App Business and is being managed and developed by M&S’s in-house digital experts.
In addition, the company will collect feedback on the service from customers and adapt service accordingly before launching it to more stores early next year.