US-based online sleep products retailer Casper is reportedly planning to open 200 stores across North America over the next three years.

The retailer’s proposed plan to expand its retail footprint is in view of growing competition in the online mattress shopping space, The Wall Street Journal reported, citing Casper CEO Philip Krim.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

In an interview given to the news publication, Krim stated that the company will expand its product range in the category beyond its mattresses-in-a-box collection.

The proposed expansion plan includes the conversion of 18 existing locations into permanent stores.

Established in 2014, the e-commerce company also distributes its products through retail majors, including Target, Nordstrom, and Amazon.

Earlier this year, Casper opened its first permanent physical store in New York after trying its hand at the pop-up format.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Krim told CNBC in an earlier interview: “We are very much in learning mode, testing different formats and understanding what the right setup is for our customers.”

“We are very much in learning mode, testing different formats and understanding what the right setup is for our customers.”

In June, the retailer secured $170m financing through a target-led Series C investment round to pursue product innovation and business expansion.

Other participants in the investment round include Tresalia, IVP, Norwest, Lerer Hippeau Ventures, NEA, and Irving Capital.

At that time, Casper unveiled plans to expand its R&D capabilities by opening a design lab in San Francisco.

The company’s physical stores push comes at a time when US mattress retail store chain Mattress Firm is reportedly considering filing for bankruptcy.