US-based fast food company McDonald’s has expanded its portfolio with the launch of new online business Golden Arches Unlimited.
The online shop features merchandise specifically designed for the McDonald’s lover.
The shop has over 20 items available ranging from casual apparel to festive accessories, including Big Mac Sandwich Bags, a McFlurry Dessert Journal and Golden Arches themed apparel.
It also includes exclusive rotating seasonal selection and other functional goods, which are accessible to US customers for the first time. The company also noted that the launch quantities are limited and it will restock and introduce new merchandise regularly.
McDonald’s global marketing senior vice president Colin Mitchell said: “McDonald’s has been ingrained in the fabric of culture for years, and there’s a long history of fans wearing our brand with pride.
“We’re excited to help customers wear their brand love on their sleeves with the unveiling of Golden Arches Unlimited, as we continue to inspire feel-good moments with McDonald’s.”
McDonald’s has been partnering with various fashion brands and retailers since the 1980s. The company launched its own limited-time-only line of merchandise through the McDelivery Collection from 2017.
McDonald’s said: “Now, we’re making it easier than ever for you to show off your brand love with direct access to branded items at GoldenArchesUnlimited.com.”