US-based supercentre chain Meijer has introduced Meijer Grocery, a new store concept designed to provide customers with easier access to fresher foods.

Meijer Grocery stores will feature various departments, including fresh produce, a fresh meat counter, a bakery equipped with in-store cake decorators, a full-service deli, a dry grocery and a pharmacy.

Each store will range from 75,000ft² to 90,000ft² in size.

Despite being smaller in size, Meijer Grocery will offer the same shopping and saving services as Meijer supercentres, including mPerks, Shop and Scan, Meijer Home Delivery and Pickup.

In addition, the stores will feature parking spaces circling them, with a single corner entrance to maximise parking spaces.

Meijer will open the first two Meijer Grocery stores early next year in the neighbourhoods of south-east Michigan’s Orion Township and Macomb Township.

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Meijer foods group vice-president Don Sanderson said: “We’re excited to provide our customers with yet another way to shop.

“This new concept store will not only provide our customers with everything they need on their weekly shopping trip, but also a quick and easy solution for when they realise they left the key ingredient off their list while cooking dinner.”

Meijer Grocery is Meijer’s latest neighbourhood market, small-format concept and follows the opening of Bridge Street Market in Grand Rapids, Michigan, in August 2018.

Meijer president and CEO Rick Keyes said: “Our customers know they can count on us for the freshest foods and best value, which has always been at the core of what we do at Meijer.

“Meijer Grocery will now provide that same combination of freshness and value in a foods focused format in your local community.”

Meijer currently operates 262 supercentres and grocery stores across Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.

The company claims to have pioneered the ‘one-stop shopping’ concept.