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August 8, 2018updated 20 Aug 2018 2:43pm

Meijer launches new fashion clothing line

US-based supercenter chain Meijer has launched its own fashion clothing line for working women.

US-based supercenter chain Meijer has launched its own fashion clothing line for working women.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Earlier this month, the company launched Ophelia Roe, a new clothing line, available in sizes small through 3x, to customers in each of its 241 stores.

Meijer Softlines group vice-president Annette Repasch said: “There is a nationwide dilemma where women are confused about what to wear at work because there’s a big difference between denim and donning a structured suit – and those aren’t necessarily the best options on a daily basis.

“We are so excited for our customers to embrace Ophelia Roe because this line is the perfect solution: it’s relevant, fashionable, unique and affordable. You can’t find it anywhere else.”

Newly launched Ophelia Roe line is said to be the first-of-its-kind at Meijer. It offers items to mix and match wardrobes, with more polished fabrics, and fashionable details, patterns and cuts.

“This line is the perfect solution: it’s relevant, fashionable, unique and affordable.”

The styles are said to rotate every eight weeks for the updated professional.

The company’s latest launch follows its announcement of a new “Shop and Scan” programme, which enables users to scan barcodes on items and decreases checkout time.

The Shop and Scan technology works with Meijer’s popular mPerks programme through a free app. Customers can download the app through the App store.

The retailer operates more than 240 supercentres and grocery stores across Michigan, Ohio, Indiana, Illinois, Kentucky, and Wisconsin.

Since 1934, Meijer expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centres, toys, and electronics.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.