Canadian food retailer Metro has selected global customer data science company dunnhumby to serve as its customer data science, loyalty and software partner across more than 600 grocery stores.
This deal is a result of a ten-year partnership between both companies to enhance customer experience.
dunnhumby North America president Jose Gomes said: “We have built a strong partnership with Metro over the past ten years and this new agreement reflects both the strength of our relationship, as well as the evolving needs of Metro.”
The dunnhumby customer data science platform combines technology, software and consulting to allow businesses to increase revenue and profits, as well as offer enhanced experience to customers in-store, offline and online.
The company currently has more than 2,500 employees working in offices across Europe, Asia, Africa, and the Americas.
It offers services to a range of major brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, and L’Oréal.
Metro marketing vice president Alain Tadros said: “With dunnhumby’s deep insights that are delivered by their customer data science platform, we have gained a better understanding of our customers and their shopping needs.
“In turn, this has enabled us to provide them with more personalised shopping experiences, helping to drive long-term customer loyalty and growth.
“We are looking forward to what the next chapter of our relationship brings with dunnhumby on our shared customer first journey.”