Australian footwear retailer Munro Footwear Group (MFG) has partnered with mobile-first omnichannel Cloud platform NewStore to optimise its store shopping experience.

As part of this partnership, NewStore will integrate its mobile point-of-sale (POS) across MFG’s five retail banners.

NewStore designed the platform such that brands can use its omnichannel order management system (OMS) or integrate it with an external OMS.

The platform gives store associates access to all order and inventory data through an iPhone.

When integrated with MFG’s external OMS, team members will be able to assist and process in-store and aisle transactions from different floors of the store using the same mobile device.

NewStore’s mobile POS will replace the retailer’s legacy POS at more than 260 store locations.

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NewStore founder and CEO Stephan Schambach said: “By investing in omnichannel, Munro Footwear Group has set the standard for how these brands should be thinking about their long-term strategies.

“The company’s decision to partner with NewStore is also a great example of the momentum we are continuing to see in this region and a sign of what’s ahead for the Australian retail market.”

Founded in 1962, MFG currently has more than 260 stores and 2,000 employees across Australia.

The company operates under several different banners, including Williams, Midas, Mathers and Styletread.

NewStore’s solution is expected to provide maximum flexibility in MFG’s day-to-day operations, while increasing engagement with customers.

The platform primarily serves retail brands that aim to expedite their digital transformation.

Munro Footwear Group co-CEO Marcus Bartlett said: “We have recently made several significant investments to streamline our supply chain operations.

“Selecting the NewStore mobile POS is an important milestone in achieving this. We needed to bring on a partner that shared in our vision of delivering a best-in-class omnichannel experience for our customers.”