The micromobility ecosystem,, has announced the introduction of its e-commerce platform and the launch of a chain of bricks-and-mortar stores.

The company’s expansion into retail will be marked by the opening of its first physical store in SoHo, New York City, which features a line-up of products from top industry leaders.

The move comes as part of the company’s strategy to leverage the growing micromobility market, expected to be valued at $186.2bn by the end of 2023.

The compound annual growth rate (CAGR) of 16.2% witnessed by the sector has been attributed to the increasing adoption of electric vehicles and other eco-friendly transportation systems.

The new e-commerce platform plans to provide its customers with a streamlined shopping experience, allowing them to discover and purchase micromobility’s new products, accessories and services.

In addition, the e-commerce platform aims to provide customer care and support to physical stores and up to 25 operational warehouses located across the US and Europe.

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By GlobalData

The retail endeavour aims to cater to urban commuters and city dwellers, by offering a wide range of premium, fashionable and sustainable products from industry leaders.

The retail stores will also be equipped with cutting-edge showrooms, interactive exhibits and experts to help customers identify the ideal micromobility solution tailored to their requirements, and to ensure dependable after-sales assistance. CEO Salvatore Palella said: “Our diversification into the retail sector empowers us to directly connect with consumers, comprehend their needs, and deliver a distinctive, customised shopping experience while addressing the challenges of customer support within the micromobility industry.

“This strategic move also positions us to secure a substantial portion of the expanding $186.2 billion micromobility market.”