Japanese luxury jewellery company Mikimoto has selected advertising, marketing, and public relations agency Ogilvy to support its digital transformation efforts.

As part of the deal, Ogilvy will transform the jewellery brand’s global web and e-commerce experiences by leveraging an integrated creative solution across its capabilities.

A team will assist the luxury to simplify, clarify and modernise its digital strategy, technology and design to enhance the customer experience.

Mikimoto web marketing general manager Kenichiro Nomura said: “Ogilvy will be a valued partner as we work to transform our consumer journey across all touchpoints.

“We believe Ogilvy’s experience developing effective, personalized solutions on a global scale will help us deliver greater engagement and preference among consumers around the world.”

Kokichi Mikimoto established the jewellery company in 1893 by producing the first cultured pearl. The company is headquartered in Tokyo, Japan, and has an integrated system from production to sales.

The jewellery firm operates five stores in Japan, including Ginza Main Store, Mikimoto Ginza2 Store, Yokohama Landmark Store, Salon de Mikimoto Nagoya, and Osaka Umeda Store.

It also has a presence across Paris, New York, London, Beijing, Hong Kong, Singapore and Thailand.

Ogilvy USA digital transformation head Mike McFadden said: “Our approach to making brands matter in an ever-changing digital ecosystem reflects the reality that consumers expect brands to understand their preferences and be able to engage with them on their terms.

“We look forward to developing creative, human-centric solutions that will help drive impact and fuel further growth for an iconic luxury brand like Mikimoto.”

Ogilvy creates experiences, design and communications for brands to grow their business. It has 132 offices in 83 countries worldwide.