1. News
February 21, 2018

Monoprix to accelerate digital transformation with Sarenza acquisition

France-based fashion retailer Monoprix has entered exclusive negotiations to acquire online shoe company Sarenza as part of its digitalisation strategy.

France-based fashion retailer Monoprix has entered exclusive negotiations to acquire online shoe company Sarenza as part of its digitalisation strategy.

Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.

The acquisition is expected to complete Monoprix’s online product range and help it to become an omnichannel supplier of fashion, home decoration and beauty products.

It is reported that Monoprix, a subsidiary of French mass retailer Casino Group (Casino Guichard-Perrachon), had recently partnered with UK online supermarket Ocado.

Also based in France, Sarenza sells 650 brands and nearly 40,000 designs online and generated more than €250m of sales during its last fiscal year.

“This transaction places Monoprix at the edge of the fashion and home online retail.”

Casino Group chairman and CEO Jean-Charles Naouri said: “By acquiring Sarenza and its expertise, Casino Group will consolidate its position as French leader in urban online retail. This transaction places Monoprix at the edge of the fashion and home online retail.”

The acquisition is expected to help accelerate Monoprix’s digital transformation as well as consolidate Sarenza’s future by integrating it into a large retail group.

Sarenza chairman and CEO Stéphane Treppoz said: “We are very pleased with this integration project, allowing us to join a major distribution group and to expand our product offering by leveraging the expertise of Monoprix, one of the most cutting-edge, innovative and popular brands among French people.

“To give access to the products sold on Sarenza’s website since 2005 to Monoprix’s clients is a great opportunity, which will make Monoprix’s website an admired model in online retail. I want to thank all of the financial shareholders of Sarenza, notably HLD, Bpifrance and Akila Finance, for their support since 2014.”

Subject to the consultation of both the companies’ employee representative bodies and approval of the French Competition Authority, the acquisition is expected to be closed in the coming weeks.

Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.