UK-based supermarket chain Morrisons is planning to improve its customer shopping experience by upgrading the Infrared Integrated Systems (Irisys) Queue Intelligence analytics solution across all its stores in the country.

Based in Northampton, Irisys designs and manufactures people counting sensors and queue management solutions.

Irisys general manager Kevin Hughes said: “Morrisons is using real-time data from Irisys products as part of its customer service commitment to improving both efficiency and the shopping experience.

“Shorter lines for the supermarket’s customers will only enhance their already pleasant shopping experience.”

“Shorter lines for the supermarket’s customers will only enhance their already pleasant shopping experience. We look forward to continuing providing Morrisons with the right retail analytics to help them optimise operations boost customer loyalty and ultimately increase sales.”

Irisys explained that its new system will feature improved hardware and software, which have been designed to deliver superior results.

The system integrates data collected by people counters at the front door with data from sensors positioned over the checkouts and will have the ability to predict how many staffed checkouts are needed in the next 15-30min in order to alleviate congestion.

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By GlobalData

Irisys has been in the business for more than two decades and is reported to have sold more than 450,000 units that have been deployed throughout the world.

Using the Irisys queue management system, Morrisons expects to offer one of the shortest queue times in the industry.