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February 20, 2020updated 25 Feb 2020 8:27am

UK supermarket chain Morrisons pledges to offer only free-range eggs

Morrisons has become the first major supermarket in the UK to offer only free-range eggs.

Morrisons has become the first major supermarket in the UK to offer only free-range eggs.

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What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

All eggs sold by the supermarket will come from hens that have outdoor access for at least eight hours each day. In addition, the chickens must have wide spaces for scratching and dust bathing.

The retailer would require 334,000 hens to lay 107 million eggs in 52 weeks.

Morrisons had first pledged to get rid of caged eggs by 2025 following a 2016 consumer campaign led by teenager Lucy Gavaghan.

The chain is able to achieve the commitment five years ahead of schedule after increasing the free-range farmers serving Morrisons’ egg packing business.

So far, none of UK’s biggest supermarkets, including Tesco, Sainsbury’s, ASDA, Morrisons, Aldi and Lidl, have gone free-range only.

Compassion in World Farming of Food Business director Dr Tracey Jones said: “It’s great to see Morrisons achieving their commitment to being 100% free-range on shell eggs ahead of their 2022 target.

“Momentum on ending the use of cages for laying hens is growing and Morrisons are leading the way. Importantly, they also have a 2025 cage-free commitment on the eggs that go into processed and ingredient foods.”

The retailer sells more than ten million eggs a week, two million of which were from caged hens.

Additionally, Morrisons is also reducing the price of a pack of six free-range eggs from 80p to 75p to make them even more affordable.

In November 2019, Morrisons became the first supermarket to start a nationwide scheme to sell food that has gone past its ‘best before’ date via the Too Good to Go app.

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.