“Now is the time to invest heavily in the omnichannel strategy to better integrate the online and offline” Credit: Marco Verch Professional Photographer via flickr.

UK clothing retailer Marks & Spencer has selected technology company Namogoo to implement its online solution on its M&S website to streamline the customer experience.

As part of this partnership, Namogoo will implement its Customer Journey Hijacking Prevention solution on M&S.com.

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The move is in line with M&S’s efforts to accelerate growth online.

M&S digital product head David Han said “Our relationship with Namogoo is an exciting outcome of our partnership with True, which gives us priority access to the latest innovations and technologies helping to improve the service we offer our customers.

“Namogoo will ensure that our shoppers have a more focused, distraction-free experience and we’re really pleased by the early results we’re seeing from implementing their solution.”

Namogoo’s software protects visitors to a retailer’s website from unauthorised online adverts.

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The company leverages machine learning technology to identify and block unauthorised ads that appear through affiliate networks and divert customer attention.

Through the company’s solution, M&S plans to make its website free from the distraction of adverts.

Namogoo CEO and co-founder Chemi Katz said: “Customer Journey Hijacking can impact up to 20% of site visits and divert valuable customers to competitors, which can have a huge impact on revenue.

“We are excited to bring our Customer Journey Hijacking prevention solutions to M&S to help them optimise their online experience for their millions of shoppers.”

Focused on enhancing customer experience, Namogoo implements its Customer Journey Hijacking Prevention solution to more than 250 brands globally.