UK retailer Marks & Spencer (M&S) has partnered with LVMH-owned Sephora to launch Sephora shop-in-shops across the UK.
The partnership will bring Sephora shop-in-shops to 100 M&S locations across high streets and retail parks nationwide.
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The offer will launch in selected M&S stores and on M&S.com in spring 2027, supported by home delivery and nationwide Click & Collect.
According to M&S, “Customers can expect a carefully curated mix of established beauty favourites, emerging brands and exclusive products across skincare, makeup, fragrance, haircare and bodycare”.
The full brand lineup will be revealed closer to launch.
M&S aims to attract new shoppers and drive repeat visits through the rollout.
M&S fashion, home & beauty managing director John Lyttle said: “Our partnership with Sephora will sit at the heart of our future beauty offer, combining Sephora’s specialist expertise with the strength of the M&S brand, our store estate and our growing digital platform. Alongside this, we will continue investing in our own-label beauty categories where we have established strength and customer trust.”
For Sephora, the partnership represents the next stage of its UK expansion, building on its existing destination store, boutique, and digital formats, according to the statement.
Sephora Europe & Middle East president Catherine Spindler added: “Our UK launch has been such a huge success, that we wanted to go further and faster. Our partnership with M&S is the next evolution of this strategy, introducing a retail model that complements our existing formats and allows us to build on the strength of the Sephora brand in the UK.
“By combining our global expertise in prestige beauty with M&S’s established retail infrastructure, we are creating a more diversified and scalable model for growth, while continuing to evolve the way customers can access the Sephora experience.”
Italy launched an investigation into Sephora in March over alleged unfair commercial practices.
Last month, M&S expanded its logistics partnership with ZEOS, Zalando’s B2B fulfilment division, to support direct-to-consumer online fulfilment across 22 European markets.
