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Israel-based developer My Size has signed agreements with several unidentified US and European online retailers for its smart measurement application MySizeID.

The agreements were secured by the company either directly or through its partnership with Shopify and Lightspeed. According to the company, MySizeID has already been integrated into online stores of the retailers or is under the integration process.

The MySizeID app allows shoppers to choose their apparel size, for a specific brand, based on body measurements. Shoppers can measure themselves once through their smartphone and then match it with brand-specific apparel items.

The commercial contracts follows the successful pilot programmes of MySizeID, which is expected to be made available to more than 3.6 million combined monthly online customers.

“We are thrilled to announce we have moved beyond the development and pilot stages with our first commercial contracts.”

After the integration period, retailers can deploy the MySizeID widget into their online store for shoppers.

The retailers are required to pay My Size a monthly licensing fee to continue using MySizeID. The fee will increase along with the rise in monthly usage of MySizeID.

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By GlobalData

My Size CEO Ronen Luzon said: “We are thrilled to announce we have moved beyond the development and pilot stages with our first commercial contracts. We believe the selection of MySizeID by multiple retailers from across the world validates the need for innovative solutions that can solve consumer pain points during the path to purchase online – particularly due to confusion with sizing.

“We’re pleased to have already experienced success with both the Shopify and Lightspeed marketplaces, both of which listed MySizeID in their app stores just a short time ago. The Shopify platform powers over 800,000 businesses in approximately 175 countries.

“Similarly, Lightspeed’s point-of-sale solution processed over $13bn in gross transactions in 2018 alone. Each of these partners represents a potentially meaningful and highly scalable source of reoccurring revenue as we expand across the respective platforms and customer adoption begins to ramp up. Additionally, we believe these early wins are a significant validation of our technology to the rest of the industry.”