Global apparel and swimwear retailer Naked Brand Group has signed a non-binding term sheet with European investment firm Sapinda Holding to receive $25m strategic funding.

The company plans to use the investment for operating synergies to support strategic acquisitions along with direct-to-consumer and e-commerce initiatives globally.

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Naked Brand chief executive officer Justin Davis Rice said: “If completed, this investment will provide us with additional capital to support our plans to complete accretive strategic acquisitions to better utilise our under-leveraged operating infrastructure.

“We have identified several attractive opportunities within the e-commerce and direct-to-consumer space that we believe have the potential to create notable shareholder value over the long term. I look forward to announcing new developments surrounding these strategic initiatives as appropriate.”

As part of the agreement, Sapinda will receive an equity interest in Naked through a private placement of up to 5,000,000 newly issued ordinary shares.

Naked Brand currently has a presence in 44 countries and operates a network of e-commerce sites and 61 company-owned Bendon retail and outlet stores in Australia and New Zealand.

“Our strategic investment, coupled with our expertise through La Perla, will help Naked to improve its global presence and enhance its position.”

Sapinda co-founder and CEO Lars Windhorst said: “Since the merger with Bendon, Justin and his team have a unique opportunity to continue to take the business forward.

“We expect to bring synergies across Naked and La Perla in terms of business intelligence through greater digitalisation and shared knowledge across key product categories.

“We hope that our strategic investment, coupled with our expertise through La Perla, will help Naked to improve its global presence and enhance its position in the lingerie and swimwear industry.”

Established in 2009, Sapinda focuses on investment opportunities across continental Europe, Africa, Middle-East, and Asia.

The company acquired a 100% stake in La Perla Global Management (UK) from La Perla Group.

La Perla is a global luxury-fashion brand with presence in more than 150 locations globally. The company operates flagship stores in America, Europe, the Middle-East, and Asia.