US-based media streaming company Netflix has revealed plans to open permanent brick-and-mortar retail stores, according to a report by Bloomberg.

Netflix consumer products vice-president Josh Simon told the publication that the retail store, named Netflix House, will offer a combined experience of retail, dining and live shows.

The retailer will open the first two stores of this concept in the US in 2025, with plans to expand it globally.

Netflix House could feature rotating installations, ticketed shows and various types of restaurants, from fast casual to high-end, desserts and bars.

Josh Simon declined to disclose any additional details of the stores as the decision has not yet been finalised.

Bloomberg quoted Josh Simon as saying: “We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows and we’ve been thinking a lot about how we take that to the next level.”

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By GlobalData

The movie streaming company has already introduced 40 pop-up fan experiences in 20 cities, including Tokyo, New York and Mexico City.

It has also trialled temporary stores offering merchandise from Stranger Things in cities such as Paris, Las Vegas and Chicago.

Earlier this year, Netflix unveiled a pop-up restaurant in Los Angeles serving foods created by chefs who have appeared in Netflix cooking shows.

The restaurant also sells Stranger Things-branded frozen pizzas and ice creams through Walmart.

In April last year, UK-based retailer George at Asda partnered with Netflix to sell fashion and lifestyle products for families.