US-based Amazon retailer Netrush has secured a strategic investment from San Francisco Bay Area private equity firm Insignia Capital Group.

Details and terms of the transaction have not been revealed by the parties.

As part of the partnership, Netrush founders Brian Gonsalves and Chris Marantette will own a majority interest in the company.

Gonsalves and Marantette established the retailer in 2006. It has a range of capabilities related to digital retail and supply chain.

Netrush is headquartered in Vancouver, Washington and helps businesses grow within the e-commerce marketplace.

Insignia Capital partner Tony Broglio said: “Netrush has an outstanding track record of growth and providing excellent customer satisfaction as evidenced by the premium brands they partner with. Brian and Chris are extremely talented entrepreneurs, and we are very excited to partner with them and the rest of the Netrush team as we look to support their continued growth.

“A successful e-commerce strategy is critical for today’s brands to reach customers. Netrush has built a truly unique retail partnership model that supports its brand partners in the constantly changing Amazon marketplace.”

Deloitte Corporate Finance acted as an exclusive financial advisor, while Tonkon Torp served as legal counsel to Netrush. Insignia selected Kirkland & Ellis to offer legal counsel on this transaction.

Gonsalves will continue to serve as the company’s CEO, while Marantette will continue in his role as president.

Gonsalves said: “Insignia brings deep experience in helping technology services companies reach their full potential, as well as significant expertise in consumer products investing.

“We expect their strategic and operational expertise to be valuable as we continue to serve our growing portfolio of brand partners and their evolving e-commerce needs.”