Footwear and accessory retailer Aldo Group has commenced the latest phase of its digital transformation by launching a new responsive website and e-commerce platform.
The initiative is expected to integrate its online, in-store and mobile channels.
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Experience Design GM Grégoire Baret said: “We are committed to designing a universal digital experience: accessible, responsive, social, human-centred, and most of all, easy to evolve and scale.
“We involved our consumers at each step of the creative process, focusing on flows and details to go beyond convenience and build meaningful services for style seekers.”
The newly launched website is expected to drive mobile transactions and facilitate cross-category sales to grow Aldo's presence in the footwear and accessories sector.
The global storefront will be live in multiple markets that include the US, Canada and Europe, and claims to be fast to give the shoppers their intended e-commerce experience.
The platform features new visual design language and it is functional across devices fulfilling digital accessibility standards (WCAG 2.0, Level AA).
Omnichannel VP Jennifer Maks said: “Our new digital experiences are aimed at inspiring people to explore more from Aldo and make it a primary destination for shoes, bags and accessories.
“Our new ecommerce website acts as the core engine for our omnichannel strategy, as a natural complement to our stores.”
The site can also be used to receive styling tips from social media influencers through the ‘new and now’ feature.
Founded in 1972, Aldo Group has around 2,300 points-of-sale stores across 100 countries.
The company operates under its ALDO and Call It Spring signature brands, along with its Globo multi-brand retail concept.
