Chinese e-commerce giant Alibaba has debuted its first foray into the US market with a shopping site called 11 Main.

The portal 11Main.com will initially be open to customers by invitation only.

The site is being launched by Auctiva and Vendio, two of Alibaba’s subsidiary companies acquired a few years ago, with financial and operational support from the parent group.

The site, currently in beta, features a wide range of products in a variety of categories including fashion & style, home & outdoor, jewelry & watches, baby & kids, collecting & art, and crafts, hobbies & toys.

Headquartered in San Mateo, 11 Main already has signed approximately 1,000 merchants.

Mike Effle, president and general manager of 11 Main, said: "We’re constantly introducing new shop owners who represent the diversity of Main Street and featuring their new, amazing products in a beautifully designed experience."

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Alibaba is growing its presence in the US as it prepares to go public later this year in what could be the biggest IPO in US history.

Alibaba operates China’s largest online shopping destination, Taobao Marketplace, and third-party platform for brands and retailers, Tmall. It also operates Juhuasuan, China’s most popular group buying marketplace by its monthly active users.

Alibaba is growing its presence here as it prepares to go public later this year in what could be the biggest IPO in U.S. history.