Alibaba to open office in Australia

21 April 2016 (Last Updated April 21st, 2016 18:30)

Alibaba is set to open its Australian headquarters later this year, as it attempts to bring in more local small and medium enterprises seeking to leverage the Chinese retail market via its platform.

Alibaba is set to open its Australian headquarters later this year, as it attempts to bring in more local small and medium enterprises seeking to leverage the Chinese retail market via its platform.

This office will serve as the retailer's centre for operations in Australia and New Zealand.

Alibaba managing director for Australia and New Zealand Maggie Zhou was quoted by Startupsmart.com.au as saying that Australia is known in the Asian country for its health and baby products.

"These categories are among our top-selling international product categories and are sought-after by many consumers in China."

"These categories are among our top-selling international product categories and are sought-after by many consumers in China," Zhou said.

"We are committed to work with Australian merchants to continuously expand the range of product selection to better serve the needs of Chinese consumers."

Among the several brands in Australia that are currently selling products through Alibaba's Tmall comprise Bellabox and Adore Beauty.

Alibaba Group runs payments platform Alipay and online marketplace Tmall.

Set up by Jack Ma in 1999, Alibaba is listed on the US stock exchange. It has more than 400 million active users worldwide.