Alliance Data Systems Corporation-owned LoyaltyOne’s European-based BrandLoyalty business has signed an agreement with Lowes Foods.

Owned by Alex Lee, Lowes Foods is a US-based grocery retailer with nearly 100 stores.

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BrandLoyalty prepares customised loyalty concepts for food retailers globally.

It focuses on short-term promotional loyalty programmes of around 12 to 20 weeks to generate real-time customer engagement in both traditional and digital channels.

"This agreement with Lowes Foods … represents a significant step forward towards establishing a more expansive presence throughout North America."

It analyses market spending trends, examines local consumer patterns and retailer's data to identify specific target segments within the customer base. This specific approach enables BrandLoyalty to provide tailor-made promotional programmes for its clients and drive marketing return on investment, claimed Alliance Data.

According to the agreement, BrandLoyalty will drive a promotional campaign for 75 Lowes Foods stores located in North Carolina, South Carolina and Virginia.

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For every $10 spent at these stores, Lowes customers will receive one stamp (traditional or virtual) at the checkout for buying VIVO kitchen knives, knife blocks and cutting boards.

The promotion will run until 26 February 2017.

LoyaltyOne president Jill Blanchard said: “BrandLoyalty's continued expansion of its global footprint, from Europe and Asia, and now to Africa and the Americas, reinforces its position as a loyalty marketing industry innovator and solution provider to the high-frequency grocery sector.

“This agreement with Lowes Foods builds on BrandLoyalty's foothold in Canada with programmes at leading grocery banners including Sobeys, Metro and IGA, its successful pilot with a US regional grocer earlier this year, and represents a significant step forward towards establishing a more expansive presence throughout North America.”