Global speciality retailer American Eagle Outfitters has signed a multi-year licence agreement with the Aditya Birla Group in order to enter the Indian market.
Under the terms of the agreement, American Eagle is set to operate in the country through licensed stores.
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The company intends to leverage Aditya Birla’s retail portfolio, as well as its digital and omnichannel capabilities.
According to the company, the first stores are expected to open in Mumbai and Delhi between February and April next year.
American Eagle Outfitters global commercial operations executive vice-president Andrew McLean said: “India’s rapidly developing and vibrant economy, anchored by the world’s largest youth population, provides an exciting growth opportunity for our brands, expanding our global reach.
“Aditya Birla brings deep market experience and extensive retail capabilities, giving us a strong platform to deliver our leading AE jeans collections and casual American style to India’s growing market.”
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By GlobalDataThe company operates under its American Eagle Outfitters and Aerie brands, offering clothing, accessories and personal care products.
It operates more than 1,000 stores in the US, Canada, Mexico, China and Hong Kong, as well as distributes products to 82 countries through its websites.
With a network of 900 retail stores, Aditya Birla Group also distributes products belonging to the Van Heusen brand, which is owned by US-based clothing company PVH Corp, in addition to fashion retailer Forever 21.
