US-based BigCommerce and Australian company Envato have launched a new category called ThemeForest.

The partnership will give theme designers expanded access to BigCommerce and its new design framework, while retailers can leverage vertical-specific e-commerce themes for increased online sales.

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Envato content general manager Adrian Fittolani said: “Through this partnership, ThemeForest will provide online retailers access to a range of high-quality themes, specifically built for the BigCommerce platform, making it even easier to create a branded website that is tailored to their business.

“It also provides additional opportunities for our community of theme developers looking to create products specifically for the BigCommerce platform.”

"It’s increasingly important for merchants to have a website that is visually distinct and compelling."

Authors can use ThemeForest to leverage BigCommerce’s new theme framework, which introduces a new approach to front-end development and enables them to create new platform-optimised storefronts.

ThemeForest is set to feature a new selection of themes that will feature fully responsive and easy-to-customise storefront design,; modern site elements, and design styles.

BigCommerce corporate development senior vice-president Russell Klein said: “Design is a competitive advantage in today’s digital economy, and it’s increasingly important for merchants to have a website that is visually distinct and compelling.

“By partnering closely with ThemeForest, we are giving merchants an easy access point to our platform while also enabling the ThemeForest community to use our industry-leading design framework, Stencil, and join one of the fastest-growing ecosystems in ecommerce.”