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Chinese firm ZTE plans to open 23 stores in China and Europe this year to boost sales of its smartphones.

The company will open several stores in Chinese cities and one store each in Mexico, Germany and Russia, reported Bloomberg.

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This move is part of ZTE’s strategy to increase its sales figures from 53 million units in 2015 to 70 million units in 2016.

The stores are expected to bolster visibility for the smartphone manufacturer, reported Digitaltrends.

"This move is part of ZTE’s strategy to increase its sales figures from 53 million units in 2015 to 70 million units in 2016."

The company plans to use retail outlets to enhance its presence worldwide, emulating the strategy followed by Apple since 2001.

ZTE’s new locations will serve as stand-alone outlets.

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Based in Guangdong, China, ZTE has three business units covering carrier networks, terminals and telecommunication.

Last week, the company launched its Axon 7 smartphone to compete with iPhone 6s and Galaxy S7.

Axon 7 costs $449 in the US and €409 in Europe.

Image: ZTE in the Shenzhen High-Tech Industrial Park. Photo: courtesy of Brücke-Osteuropa / Wikipedia.