Canadian convenience store Alimentation Couche-Tard has agreed to rebrand Extra branded stores in Mexico under the Circle K banner, under an agreement with Comercializadora Círculo CCK (CCK).
As per the agreed terms, Couche-Tard will rebrand over 700 of CCK’s already existing Extra convenience stores to the Circle K brand by August 2017.
The rebranding will increase the number of Circle K stores in Mexico to 1,100 and minimum 2,400 by 2030.
Alimentation Couche-Tard Worldwide Franchise and Wholesale Fuels vice president Matt McCure said: “We are very excited to expand the presence of the Circle K brand in Mexico with CCK, our master licensee of 10 years, and demonstrate to the c-store customers in Mexico that Circle K is the place to shop for convenience.
“We are looking forward to continued development throughout the country.
“Furthermore, we will be placing in-country resources to assist CCK in the growth of the c-stores operating under licensing agreements.”
Since 2005, CCK has been the master licensee operating under the banner Circle K in Mexico. It operates or sublicenses over 275 Circle K stores in the region.
These stores will offer Circle K’s marketing programs, including Polar Pop, Froster and Circle K Premium Coffee.
As of 26 April, Couche-Tard operated 7,848 convenience stores throughout North America, including 6,404 stores with road transportation fuel dispensing.