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June 16, 2016

DHgate signs strategic cooperation agreement with SGS

Chinese transactional B2B cross-border e-commerce marketplace DHgate has signed a strategic cooperation agreement with SGS, an inspection, verification, testing and certification company.

Chinese transactional B2B cross-border e-commerce marketplace DHgate has signed a strategic cooperation agreement with SGS, an inspection, verification, testing and certification company.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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DHgate will collaborate with SGS to improve the quality of sellers’ services and products, which will help in building their brand image.

According to the agreement, SGS will offer DHgate’s sellers several services, which include on-site inspection, product testing, verification, consultancy and other quality control services.

Contributing to DHgate’s digital supply system, the on-site inspection will enable DHgate to meet requirements of consumers and promote cross-border e-commerce on a larger scale.

"In 2016, DHgate is sending a strong messages to the world."

Product testing will reduce risks and the time for listings, as well as prove the quality and safety of raw materials, spare parts and products.

The on-site inspection and product testing will be part of DHgate’s guaranteed services.

The products that pass through the verification and testing process can enjoy several many privileges, such as advertisement on the DHgate APP promotion zone, and will be featured on a special zone of DHgate.com.

DHgate.com vice-president TT Wang said: "In 2016, DHgate is sending a strong messages to the world: We only welcome high-quality sellers on our platform, we will provide the best services and build the most trustworthy platform."

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img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.