Online retailer eBay has acquired Expertmaker, a Swedish company that provides big data analysis, to offer simpler product cataloging to consumers.
This acquisition will enable the online retailer to have access to data processing, particularly on product attributes.
The financial terms of the deal have not been disclosed.
Expertmaker founder Lars Hard will continue to lead the team post merger. Its employees will become part of eBay's structured data team.
Founded in 2006, Expertmaker has been in partnership with eBay since 2010, as part of the structured data programme. With this initiative, eBay aims to improve user experience by simplifying the search of a wide range of products listed on its website.
eBay currently has more than 900 million listings on its website, reported Zdnet.com.
In a news release, eBay stated: "One component of eBay's strategy to drive the most relevance is its shift to be more product-based.
"With this initiative, which eBay calls structured data, the company is organizing its vast inventory in order to better aggregate insights into supply and demand. This structured data foundation will allow eBay to build better user experiences and improve discoverability."
This acquisition comes as eBay intends to turnaround its fortune.
The online retailer saw a revenue drop over the past year due to strong competition from Amazon.
Image: The headquarters of eBay in San Jose, California. Photo: courtesy of Coolcaesar/Wikipedia