Fashion retailer J Jill has signed a long-term renewal agreement with data-driven marketing and loyalty solutions provider Alliance Data Systems' card services business for its credit card programme.
The companies have been in partnership for five years, with Alliance offering credit and marketing services for J Jill's credit card programme.
This programme provides benefits such as discounts to cardmembers for purchases made with J Jill credit card.
Alliance Data will also help J Jill with existing integrated marketing programme created for brand loyalty and repeat purchases.
It also provides custom analytics and insights through its industry-leading and data-driven marketing tools. This is claimed to have improved cardmember engagement and spend.
J Jill president and chief executive officer Paula Bennett said: "Everything associated with our dynamic, omnichannel J Jill brand and business is developed with our passionate and loyal customer in mind.
"Alliance Data has proven over the length of our partnership that they share a similar customer-centric mindset.
"We look forward to expanding our already robust credit program by continuing to deliver new and unique cardmember benefits along with the seamless brand experience our customers have grown to expect."
Alliance Data card services business president Melisa Miller said: "I am confident that our knowledge of the J Jill customer and our innovative, lifecycle marketing approach will continue creating personalised, relevant and timely messaging, positively impacting brand affinity and sales."
J Jill currently operates 274 stores and offers women's clothing, accessories and footwear.