1. News
November 30, 2016

Fashion retailer Natori redesigns and relaunches website

Women's fashion retailer Natori has redesigned and relaunched its website in partnership with e-commerce platform provider BigCommerce and marketing web design firm Groove.

Women's fashion retailer Natori has redesigned and relaunched its website in partnership with e-commerce platform provider BigCommerce and marketing, web design firm Groove.

The website was designed by Groove and is powered by BigCommerce.

Natori also collaborated with SalesWarp for order management.

Natori chose BigCommerce for its merchandising capabilities and ease of use after assessing other competitive platforms such as Demandware, Magento and Shopify Plus.

“The new website immerses the shopper in an aesthetically indulgent experience while still allowing for natural discovery and faster browsing.”

Natori president Kenneth Natori said: “Our website is a critical component of how our customers discover and experience the Natori family of brands and products.

“The team at Groove was crucial in helping us design an elevated user experience that will help us digitally connect with consumers.

The retailer has worked with Groove to assist its customers find relevant products faster through improved navigation experience and filtering.

Groove founder and chief executive officer Ethan Giffin said: “For a brand like Natori, site design and functionality carry equal weight.

"Our goal was to bring their brand to life by creating a shopping experience that effectively combines merchandising best practices with Natori’s unique story.

“The new website immerses the shopper in an aesthetically indulgent experience while still allowing for natural discovery and faster browsing.”

Launched in 1977, The House of Natori offers products such as ready-to-wear, lingerie, sleepwear, hosiery and home textiles across Josie Natori, Natori, N Natori and Josie by Natori brands.

In addition to Natori's online store, its products are available at retailers and specialty stores such as Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale’s and Dillard's.