US-based grocery store chain Food Lion has completed a $178m investment towards business development initiatives across 93 stores in the Greater Greensboro area in North Carolina.

The investment was directed towards remodelling the stores, reducing prices and recruiting additional store associates.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Following the improvements, the stores have now opened.

Food Lion president Meg Ham said: “We've spent the past several months making significant investments in our stores, customers, associates and communities to create a new grocery shopping experience.

“Now, customers can easily find fresh, quality products at affordable prices to nourish their families, delivered with caring, friendly service every time they shop.”

See Also:

In order to improve customer service, the company hired more than 1,000 associates throughout the region and is investing in additional training for nearly 7,000 associates in the market.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
“We've spent the past several months making significant investments in our stores, customers, associates and communities to create a new grocery shopping experience."

Meanwhile, the refurbishments are expected to enhance the shopping experience for its customers.

New features include the grouping of similar products, new signage and an improved checkout process.

The stores are also expected to offer items at reduced prices and better quality.

The company has expanded the variety and assortment across all departments with products such as craft beer, and natural and organic items. It also added a selection of fresh meat and produce.

Food Lion operates more than 1,000 stores in ten Southeastern and Mid-Atlantic states.

Image: A Food Lion store. Photo: courtesy of Food Lion.