US-based grocery store chain Food Lion has completed a $178m investment towards business development initiatives across 93 stores in the Greater Greensboro area in North Carolina.
The investment was directed towards remodelling the stores, reducing prices and recruiting additional store associates.
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Following the improvements, the stores have now opened.
Food Lion president Meg Ham said: “We've spent the past several months making significant investments in our stores, customers, associates and communities to create a new grocery shopping experience.
“Now, customers can easily find fresh, quality products at affordable prices to nourish their families, delivered with caring, friendly service every time they shop.”
In order to improve customer service, the company hired more than 1,000 associates throughout the region and is investing in additional training for nearly 7,000 associates in the market.
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By GlobalDataMeanwhile, the refurbishments are expected to enhance the shopping experience for its customers.
New features include the grouping of similar products, new signage and an improved checkout process.
The stores are also expected to offer items at reduced prices and better quality.
The company has expanded the variety and assortment across all departments with products such as craft beer, and natural and organic items. It also added a selection of fresh meat and produce.
Food Lion operates more than 1,000 stores in ten Southeastern and Mid-Atlantic states.
Image: A Food Lion store. Photo: courtesy of Food Lion.
