Australian dairy products retailer Home Ice Cream has deployed a marketing platform by e-commerce solution provider TouchCR to achieve a unified customer experience across all online channels and connected devices.
Home Ice Cream intends to develop personalised engagement with consumers using the cloud-based solution, which collects and analyses customer data from fragmented sources in real-time.
Home Ice Cream business manager Brendan French said: “To grow and compete in the current market, we recognised the need for a comprehensive marketing and a sales solution that would enable us to provide the same level of personalised service that our loyal customers have come to know and expect after 29 years of home deliveries.
“By selecting TouchCR, we are confident that not only will we better serve our existing customers, but will also reach our aggressive growth goals in the current year and beyond through an FMCG industry-leading omnichannel retailing solution.”
Home Ice Cream started operating online in 2006, delivering its products directly to customers.
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The TouchCR platform will enable Home Ice Cream to understand the needs of its target audience and conduct other customer-centric services.
TouchCR integrates a wide range of customer data from different sources into a single platform such as transactional, demographic, behavioural and psychographic data.