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November 3, 2017

House of Fraser implements MicroStrategy 10 solution

British department store group House of Fraser has selected enterprise analytics and mobility software provider MicroStrategy’s solution to power data-driven business decisions.

UK department store group House of Fraser has selected enterprise analytics and mobility software provider MicroStrategy ’s solution to power data-driven business decisions.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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The MicroStrategy 10 solution will offer interactive dashboards to House of Fraser ’s employees.

The retailer noted that the deployment of the solution eliminates the previously used practice of printing large volumes of grid reports while saving time on data validation.

“By visualising data from IoT and other sources, we can optimise these dimensions, improve the customer journey and ultimately drive growth.”

House of Fraser chief information officer (CIO) and executive director Julian Burnett said: “By empowering people across the business with visualisation tools, MicroStrategy is enabling us to transform our business culture.

“Our teams easily understand what the visualisations reveal to us about the state of our business and can apply that to the day to day, as well as to the strategic choices we make.

MicroStrategy has enabled us to achieve a much clearer picture of the entire business and an understanding, for example, of the dynamics between people and space. By visualising data from IoT and other sources, we can optimise these dimensions, improve the customer journey and ultimately drive growth.”

Under its business transformation strategy, the retailer chose to streamline its analytics environment and optimise the use of visualisations in an attempt to provide users with actionable insights.

The retailer also launched its analytics initiative nGenBI and rolled out the first in a series of interactive dashboards on MicroStrategy 10.

House of Fraser operates more than 60 stores across the UK and Ireland.

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img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.