UK department store group House of Fraser has selected enterprise analytics and mobility software provider MicroStrategy ’s solution to power data-driven business decisions.
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
The MicroStrategy 10 solution will offer interactive dashboards to House of Fraser ’s employees.
The retailer noted that the deployment of the solution eliminates the previously used practice of printing large volumes of grid reports while saving time on data validation.
House of Fraser chief information officer (CIO) and executive director Julian Burnett said: “By empowering people across the business with visualisation tools, MicroStrategy is enabling us to transform our business culture.
“Our teams easily understand what the visualisations reveal to us about the state of our business and can apply that to the day to day, as well as to the strategic choices we make.
“MicroStrategy has enabled us to achieve a much clearer picture of the entire business and an understanding, for example, of the dynamics between people and space. By visualising data from IoT and other sources, we can optimise these dimensions, improve the customer journey and ultimately drive growth.”
Under its business transformation strategy, the retailer chose to streamline its analytics environment and optimise the use of visualisations in an attempt to provide users with actionable insights.
The retailer also launched its analytics initiative nGenBI and rolled out the first in a series of interactive dashboards on MicroStrategy 10.
House of Fraser operates more than 60 stores across the UK and Ireland.
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus