Idea Cellular has collaborated with online and offline retailers and merchants to launch its new Retailer Assisted Model in India.

The launch is part of the company’s efforts to drive usage of value-added products with retail outlets for its wallet customers.

"We feel that the Retailer Assisted Module will also help new-to-digital customers get online and experience the convenience and benefits of e-commerce."

With the new Retailer Assisted Model in place, retailers will be able to conduct transactions with the Idea Money Wallet without using an app.

The company said in a statement that these transactions also include value-added services for airline/bus ticket and hotel booking customers.

Other services include the regular domestic money remittance (DMR) and other recharges, as well as utility bill payments.

Aditya Birla Idea Payments Bank CEO Sudhakar Ramasubramanian said: “With less than 15% of internet users in India who actually buy digitally, we feel that the Retailer Assisted Module will also help new-to-digital customers get online and experience the convenience and benefits of e-commerce.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“This platform will also help our retailer network reap the benefits of going digital by reaching out to the customers with a plethora of products and services, and earn additional income.”

The company’s latest move focuses on encouraging its mobile customers to easily process digital transactions.