John Lewis plans to establish an offline presence in Australia with the opening of a shop-in-shop within six branches of department store Myer.
The new store is expected to open by Christmas this year at Myer's newly refurbished Warringah store in the outskirts of Sydney.
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By next year, John Lewis plans to open its stores across various other cities in Australia including Melbourne, Perth, Bondi, Chadstone, and Myer's flagship store in Sydney.
John Lewis' head of international development Katie Jordan said: “We're delighted to be expanding our international presence and bringing John Lewis to new countries around the world, both through physical collaborations and by expanding our online international delivery destinations.
“There is a real synergy between Myer's customer base and ours and we believe they are the perfect partner for our first Australian shop-in-shops.”
John Lewis stores will cover an area between 600f² and 850f² and will feature its own brand home and lifestyle products. The company plans to have 30 shop-in-shops worldwide.
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Myer's chief merchandise and customer officer and deputy CEO Daniel Bracken said: “We are excited to exclusively offer Myer customers the first opportunity in Australia to shop the John Lewis brand in a tailor-made lifestyle concept.
“The introduction of John Lewis homewares fits very well with our New Myer strategy to offer our customers desirable and wanted brands.
“John Lewis is widely recognised as the leading destination for homeware in the UK, and its own branded collections are highly sought after for their stylish and innovative design, quality, and accessibility.
“John Lewis is a trusted brand and their homeware collections have built up a very large and loyal following within the UK and internationally.”
