Cloud-based omnichannel commerce solution provider Kibo has acquired Baynote, an online personalisation platform.
With this purchase, Kibo intends to bolster its commerce solutions with personalisation technology that enables retailers and brands to provide individual buying experiences.
Baynote offers a data hub that leverages historical data and real-time behaviour, creating a complete view of the consumer across all devices.
The technology makes use of big data and predictive intelligence to create one-to-one consumer and buyer profiles, which retailers can use with personalisation tools to create an individualised, relevant experience for consumers.
Baynote claimed that its approach to individualised commerce has helped hundreds of retailers worldwide to accelerate their brand experience.
Kibo CEO Kenneth Frank said: “Kibo’s mission is to make omnichannel retail accessible to all sellers regardless of size or technical depth.
“Personalising experiences at every touchpoint is one of the top priorities for retailers to drive growth and loyalty. We found Baynote’s technology, backed by cutting edge data science, can move the needle for this industry.
"The Baynote platform is designed and architected to be self-service and easy to implement, enabling speed to market and value creation.”
Baynote CEO Bill Hustad said: “As a pioneer and innovator in personalisation for B2C and B2B commerce, we are looking forward to integrating our industry-leading capabilities with Kibo.
"As part of Kibo, our innovative one-to-one personalisation technology will empower the retail industry to create incredible customer experiences that dramatically increase revenues and customer retention without increasing acquisition costs.”
The Baynote personalisation solution will be integrated with Kibo’s omnichannel commerce platform, which includes eCommerce, order management (OMS) and mobile point of commerce (mPOC).