1. News
June 26, 2016

Kosé to launch Sekkisei at T Galleria by DFS, Hawaii

Japan-based Kosé Corporation's beauty brand Sekkisei is set to enter the US travel retail sector in August at T Galleria by DFS, Hawaii.

Japan-based Kosé Corporation’s beauty brand Sekkisei is set to enter the US travel retail sector in August at T Galleria by DFS, Hawaii.

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Kosé formed a strategic partnership with the DFS Group to broaden the reach of the Asian brand.

Founded in Hong Kong in 1960, DFS Group is a luxury travel retailer. It offers customers a selection of products from more than 700 brands at 420 boutiques in three continents.

It has a network of duty-free stores in 17 major global airports and 17 downtown Galleria locations, as well as affiliate and resort sites.

"We believe the time is now to capitalise on the tremendous growth of Sekkisei in Asia."

With this launch, Kosé aims to access the open-sell environment of the T Galleria by DFS, where travelling consumers can have a choice of self-serve or personalised service. A semi-private consultation area will enable consumers to secure advice on Sekkisei’s five-minute brightening facial.

The Japanese brand is exclusively launching its ‘Where Brightening Begins’ global campaign at T Galleria by DFS.

Kosé Corporation president and CEO Kazutoshi Kobayashi said: "We believe the time is now to capitalise on the tremendous growth of Sekkisei in Asia, and accelerate this momentum with expansion into travel retail and new markets."

DFS Group senior vice-president for beauty Ariel Gentzbourger said: "Our customer is continuously looking to be surprised and delighted when they shop, so we are thrilled to partner with Kosé to bring Sekkisei exclusively to travel retail in the US for the first time at our T Galleria by DFS, Hawaii store.

"Already a well-known skincare leader in Asia, we’re confident our travellers in Hawaii will fall in love with all Sekkisei has to offer and we look forward to bringing this brand to life at DFS."

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.