Japan-based Kosé Corporation’s beauty brand Sekkisei is set to enter the US travel retail sector in August at T Galleria by DFS, Hawaii.
Kosé formed a strategic partnership with the DFS Group to broaden the reach of the Asian brand.
Founded in Hong Kong in 1960, DFS Group is a luxury travel retailer. It offers customers a selection of products from more than 700 brands at 420 boutiques in three continents.
It has a network of duty-free stores in 17 major global airports and 17 downtown Galleria locations, as well as affiliate and resort sites.
With this launch, Kosé aims to access the open-sell environment of the T Galleria by DFS, where travelling consumers can have a choice of self-serve or personalised service. A semi-private consultation area will enable consumers to secure advice on Sekkisei’s five-minute brightening facial.
The Japanese brand is exclusively launching its ‘Where Brightening Begins’ global campaign at T Galleria by DFS.
Kosé Corporation president and CEO Kazutoshi Kobayashi said: "We believe the time is now to capitalise on the tremendous growth of Sekkisei in Asia, and accelerate this momentum with expansion into travel retail and new markets."
DFS Group senior vice-president for beauty Ariel Gentzbourger said: "Our customer is continuously looking to be surprised and delighted when they shop, so we are thrilled to partner with Kosé to bring Sekkisei exclusively to travel retail in the US for the first time at our T Galleria by DFS, Hawaii store.
"Already a well-known skincare leader in Asia, we’re confident our travellers in Hawaii will fall in love with all Sekkisei has to offer and we look forward to bringing this brand to life at DFS."