Department store chains Macy’s and Bloomingdale’s are challenging Amazon by expanding same-day delivery service to nine additional markets.

The expansion increases the company’s same-day delivery markets count to 17, including eight same-day delivery markets piloted last year.

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Starting this month, the retailers same-day delivery services will be available in Atlanta, Boston, Dallas, Honolulu, Las Vegas, Miami/Ft. Lauderdale, New York City/Western Long Island, Orange County, California and Philadelphia.

The customers can avail these services for products purchased online for a flat $5 above standard ground shipping fees.

The same-day deliveries are powered by Deliv, a crowdsourced delivery provider, in collaboration with major mall owners, including General Growth Properties, Macerich, PREIT, Simon Property Group, Taubman Centers and Westfield.

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Macy’s chief omnichannel officer R.B. Harrison said: "When we piloted same-day delivery in eight markets initially last fall, we learned that our customers appreciate the additional option of having their purchase brought to their home or office in a matter of hours. It is an important part of our value proposition as an omnichannel retailer serving customers who shop our stores and websites whenever, wherever and however they prefer.

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"Our ability to expand same-day delivery is rooted in local merchandise inventories at Macy’s stores, as well as a newly expanded delivery footprint of our partners at Deliv."

Customers can return the products they bought by authorizing the return online and scheduling a pickup time at their home or office.