Monotype has completed its previously announced acquisition of Olapic for approximately $130m.
Olapic’s Earned Content Platform enables brands to collect, curate, use and analyse user-generated images and video content in their e-commerce experiences and across multiple marketing channels.
This enables to create strong branded experiences that drive consumer engagement and increase conversions.
It serves more than 400 brands across apparel, publishing, retail, consumer packaged goods, travel and leisure.
Among the customers include companies such as ike Calvin Klein, Hyatt, giggle, The North Face and L’Oreal.
With the closure of acquisition, Olapic will operate as a division of Monotype.
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Monotype president and CEO Scott Landers said: “Our strategy remains focused on expanding on our solid foundation in type, and Olapic will enable us to provide incremental value to both the marketing and design sides of brands to help them engage with consumers in new ways.
“We believe this acquisition helps us take a significant step forward in becoming a leader in empowering expression and engagement.
“Olapic is the centrepiece that will help Monotype offer our customers a more robust and effective brand engagement platform.”
Olapic executive director Pau Sabria said: “This acquisition provides both of our organisations and our customers with an immediate boost in innovation, expertise and value.
“The combination of our technologies will enhance the many ways that brands interact and engage with their customers.”
With regard to the transaction, Olapic’s founders and former executive officers, Pau Sabria, Jose de Cabo and Luis Sanz Arilla, will now serve as executive officers of Monotype’s Olapic unit.