Mood Media has launched Mood Mix Pro with an add-on Social Mix feature, which is a new music service designed to provide a level of interactivity with customers.
Firms with Social Mix can open up engagement and interaction with their customers and employees, by enabling in-store customers to view the live song line-up for the business location and then choose the tracks they want to hear next, with the most popular songs rising to the top.
Mood Media global chief product officer and executive vice-president of local sales David Van Epps said: “Music can communicate the heart and soul of a brand, but there is no one-size-fits-all solution for businesses.
“It’s no secret the connected generation is causing profound shifts in the ways retailers and businesses engage with customers.
"With Mood Mix Pro and Social Mix, Mood offers a total packaged solution to meet the demands of almost any commercial environment, while allowing Mood clients easy ways to evolve and meet consumer expectations with greater personalisation and choice.”
Customers and employees can use their mobile devices to easily access the live playlist through the business’ Social Mix webpage.
They do not need to download an app or pre-register requirements.
This service enables customers to engage with brands while enhancing overall store experience.