US-based electronic e-retailer Newegg is planning to expand its global reach to multiple countries in the Asia Pacific, Europe, Latin America and the Middle East.

The expansion will enable the company to reach customers in 50 countries.

Newegg CEO Danny Lee said: “Everyone around the world wants the latest tech products and we’re growing our global footprint to meet this vast customer demand.”

Operating through beta, the company intends to add local sellers.

The company further added that the expansion will also benefit its sellers who can leverage its global reach to access new customers around the world.

“Everyone around the world wants the latest tech products and we’re growing our global footprint to meet this vast customer demand.”

According to Newegg, new customers will have access to one of the world’s best selections of tech merchandise and content.

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Through respective IP addresses, international customers will be identified and automatically directed to the country-specific Newegg website.

Newegg’s audience will have access to native-language customer support services.

The company is also expected to offer telephone support in ten languages, with plans to expand multilingual support based on demand.

In addition, foreign language chat support will be offered in a subset of these languages, which entails direct transfer to telephone support when a particular language is not offered via the chat support platform.

Sellers are expected to receive comprehensive services to operate internationally, including shipping and customer services to one or multiple countries where Newegg operates.


Image: Sophia Tsao, Newegg, and Jack Porteous, China-Britain Business Council, discuss cross-border e-commerce opportunities in China at Newegg Seller Day in London. Photo: courtesy of Newegg.