Online grocery AskMe Grocery plans expansion in India

16 May 2016 (Last Updated May 16th, 2016 18:30)

India-based AskMe Grocery has plans to expand its presence to more than 40 cities in the country.

India-based AskMe Grocery has plans to expand its presence to more than 40 cities in the country.

By next March, it estimates the value of the products sold through its online platform to reach $268.9m.

AskMe Grocery co-founder Ankit Jain was quoted by Press Trust of India that it aims to achieve this with new partnerships and expansion of its fresh food segment.

"The hyperlocal delivery model has really helped us."

Jain said: "Grocery online has a lot of potential when the business is at a scale. We have been doing well and our average cart size is about Rs1,900 and we are already processing 20,000 orders daily. The hyperlocal delivery model has really helped us."

In order to offer convenience and better deals to consumers, the company has partnered with several kirana (local) store owners.

According to Jain, the business is growing at 30% month-on-month.

Meanwhile, the company has partnered with Mother Dairy in the Delhi-National Capital Region (NCR) to offer organic food products of the dairy chain on its website.

As of February, the company operated in 38 cities, and now, its expansion plan expand into tier-II towns over the next three to six months.