Online retailer Amazon invested $200m in India this year

2 June 2016 (Last Updated June 2nd, 2016 18:30)

Online retailer Amazon has invested approximately Rs13.5bn ($200m) in its India operations this year to boost growth.

Online retailer Amazon has invested approximately Rs13.5bn ($200m) in its India operations this year to boost growth.

With the latest cash injection in Amazon Seller Services, the online retailer has invested Rs86.1bn ($1.27bn) in India since last year, according to a regulatory filing.

The capital was invested in March, just weeks before the Government of India announced vendor-related limitations on online retailers, reported The Economic Times.

Amazon started operations in India three years ago and is currently a major player in the online marketplace next to FlipKart.

"We have done much more local market customisation in India than we did in China."

Amazon CEO Jeff Bezos at a media conference recently said: "We have done much more local market customisation in India than we did in China."

In India, it has introduced several programmes for sellers, including Amazon-Tatkal, which helps small firms to get onto the online platform within an hour.

It also has developed a robust logistics network and has more than 20 fulfillment centres that are owned by it and around 50 by its sellers.

Last October, Amazon had stated that it expects India to become the company's second largest offshore market, overtaking countries such as Japan, Germany and the UK.