US-based online retailer zulily has started the next phase of its expansion in Columbus, Ohio, with an investment of $1.3m.

As part of the expansion, the company will be opening a newly expanded 87,500ft² office in Gahanna, a suburb of Columbus.

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It is expected that this will create more than 50 new jobs in the region.

"Our cross-section between technology and retail creates an incredibly unique set of hiring opportunities."

zulily CEO Darrell Cavens said: “The state, county, local government partners, businesses and vendors, and people of the Columbus community have made it possible for us to continue to expand our footprint in Ohio, all with an eye to deliver an exceptional customer experience.

"Our cross-section between technology and retail creates an incredibly unique set of hiring opportunities. We believe that the Columbus area has been and will continue to be well-positioned to provide a highly talented workforce to fill the positions being created in the coming years.”

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A wholly owned subsidiary of Liberty Interactive since last October, zulily has now taken its total capital investment in Columbus to $30m.

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Launched in 2010, zulily's online inventory includes a range of clothing, home décor, gifts and toys.

The company currently has more than 1,250 employees in the region. It has been growing its workforce consistently, increasing it by 28% since last year, and prior to that, 22% from 2014 to last year.

It runs a fulfillment centre in Obetz in while it also has a corporate office in Gahanna.

Headquartered in Seattle, Washington, zulily has more than 3,200 full-time employees and fulfillment centres in Ohio, Pennsylvania and Nevada.