Oracle Data Cloud also released a research that analysed in-store sales increase from 12 CPG campaigns run on Snap chat. These campaigns included of cosmetic, personal care, cleaning, packaged food, and beverage brands.
Oracle Data Cloud senior vice-president Eric Roza said: "We are delighted to be working with one of the fastest-growing platforms in history to help Snap chat advertisers understand and improve the effectiveness of their campaigns.
"By combining offline sales data with cutting-edge analytics, we can help Snap chat advertisers maximise their return on investment and drive higher profits."
Snap chat global head of revenue operations Clement Xue said: "We’ve been listening closely to advertisers and delivering the data they need.
"This research shows that Snap chat is more effective at driving sales for advertisers, and we’re delighted to offer this measurement solution going forward."
Oracle Data Cloud is a data-as-a-service solution, which has access to over $3tn in consumer transaction data, two billion global consumer profiles, and more than 1,500 data partners.